This course centers on the history and impact of the twentieth century's most influential collection of American music, The Anthology of American Folk Music, originally compiled by the artist Harry Smith in 1952, and rereleased to great acclaim in 1997. Through primary and secondary research and sources, as well as group oriented design projects, with a strong emphasis on the development of critical writing that embodies a personal tone of voice, the course will forge critical thinking, case-making, and innovative skills that will form the foundation of being not only a strong student, but also a thoughtful member of an ethical society. Making connections between historical needs and wants introduces psychology, ethics, politics, economics, and business theory and practice. What worked? What didn’t work, and why? These questions reflect on American history, design, governmental regulation, writing, and creativity. The move, from the earliest forms of “patent medicine” advertising, seen in “Huck Finn,” or “The Wizard of Oz,” for example, through the Yellow Press ads of the Hearst era, to early radio and mass communication, through mass magazines, television, into the digital age, is a reflection of the people, the times, and the struggle to make sense of the modern world. In many ways the history of advertising, especially in America, is the history of the development of modern technological society in the 20th Century.
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